Fair Trade

Fair Trade is an alternative trading system that provides sustainable employment opportunities to marginalized artisans and farmers in developing countries. With the income they receive, they are able to pay for the basic necessities of life.

Fair Trade means many things to artisans around the world. It means a new start for refugees of political violence, hope for women who have been part of the sex trade, and support for those suffering from HIV/AIDS. To all of them it means a living wage, work with dignity, and hope for the future. It provides a measure of social justice for those who have been exploited by a global economic system where profit comes before people.

This is why Fair Trade is so important. Buying Fair Trade is one way you can use your power as a consumer to change the world. Every product tells a story that is as unique as the artisan who made it. Let their stories inspire your purchases.

Your purchase makes a difference in the lives of people around the world!

Principles of Fair Trade

Cultivate new market opportunities for economically and socially marginalized farmers and artisans. Fair Trade is a strategy for poverty alleviation and sustainable development achieved through long-term trading partnerships.

Develop transparent and accountable relationships with artisans and farmers to ensure that relationships are open, fair, consistent, and respectful.

Build capacity of farmers, artisans, and their communities. Fair Trade organizations like Just Creations invest time and resources to help producers build their businesses and create sustainable supply chains.

Promote Fair Trade by raising awareness about Fair Trade, educating customers and producers, and inspiring other businesses to adopt Fair Trade practices.

Pay promptly and fairly by discussing costs and pricing openly and honestly so that producers are able to earn a fair wage.

Support safe and empowering working conditions that are free of discrimination and forced labor. Healthy workplaces empower producers to participate in decision-making.

Cultivate environmental stewardship by encouraging responsible use of resources and eco-friendly production. Just Creations reduces, reuses, reclaims, and recycles materials whenever possible.

Ensure the rights of children by never using exploitative child labor. Just Creations supports children’s right to security, education, and play and respects the UN Convention on the Rights of the Child.

Respect cultural, racial, and ethnic identity of the farmers and artisans and celebrate diversity. Fair Trade products and production methods respect the culture of the local communities and help to preserve traditions.


As a member of the Fair Trade Federation, Just Creations is committed to promoting the social and economic progress of people in the developing regions of the world, including Asia, Africa, and Latin America. Just Creations purchases exclusively from Fair Trade Organizations who work directly with artisans and farmers to ensure that Fair Trade principles are practiced.

Green America works to create a socially just and environmentally sustainable society. Its Fair Trade Program encourages consumers to use their power to support Fair Trade, empowers people and their communities to become Fair Trade advocates, and works to encourage businesses large and small to incorporate Fair Trade products and principles into their practices.

The mission of the Louisville Independent Business Alliance (LIBA) is to preserve the unique community character of the Metro Louisville area by promoting locally-owned, independent businesses and to educate citizens on the value of purchasing locally.