Rosie's Boutique exists to promote job creation and orphan prevention in Haiti. The jobs created with this line of greeting cardsprovide a fair, living wage, allowing the women to send their children to school and meet their most basic needs, such as food and clothing.

The unemployment rate in Haiti is over 80% and it is estimated that 300,000+ children live in orphanage institutes and 80% of these children have living parents and family. Each job created through this program helps families remain intact.